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    Ezine Classified Ads: Copywriting Guide for Newbies
    by Adrian Jock, 2009
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    Many newbies can be heard saying, "I don't need to write my own ezine
    ads.  My guru provided in the members area all the ads I need."
   
    If you don't want to remain a newbie for the rest of your life, then stop being a
    copycat. Improve your own skills and don't be afraid of failures.
   
    Yes, FAILURES.
   
    The path from newbie to expert always includes one or more failures. But if you
    keep going, you'll soon see the SUNLIGHT at the end of the tunnel.
   
    Sure, there is an alternative: remain a copycat. But at the end of your tunnel will
    always see ...just another tunnel.
   
    You don't like this perspective, do you?
   
    Do yourself a service: stop right now being a copycat. Here is your copywriting
    guide for ezine classified ads ...
   
    Ezine classified ads are short ezine ads. That's why it's easier to write such ads
    and you will spend less money on advertising.
   
    When you're at the beginning of your learning curve you have to start small ...
    Let's start ...
   
    Rule #1. Forget the pronoun "I" and learn to use "you" and "your".
   
    Reason: The readers are neither interested in your person, your life, your
    achievements or your failures, nor in your friends and their success.
   
    Rule # 2. Tell the readers how THEIR lives can be improved by using the
    product or service you promote.
   
    Reason: It's obvious!
   
    Rule # 3. Don't waste the advertising space by saying unimportant things like:
    - starting & ending wordings typical for letters or solo ads
   
    (Dear Friend,
   
    To Your Success) 
   
    - your name
   
    Reason: The advertising space for such ads is very limited. The more
    unimportant things you say, the less space you have for important things.
   
    Rule # 4. Emphasize the most important wordsfrom your ezine ad by writing
    them using only capital letters.
   
    Reason: Writing in capital letters grabs the reader's attention.
   
    Warning: Don't write using ONLY capital letters. When you try to emphasize
    everything, you won't emphasize anything.
   
    Rule # 5. Avoid the hype and grammatical errors.
   
    Reason: Both of them affect your credibility.
   
    Rule # 6. Don't mislead the readers.
   
    Reason: It's immoral. In addition, in most countries it's illegal to mislead the
    consumers.
   
    Rule # 7. Forget about simple and common calls to action like "Click here" or
    "Check this out".
   
    Reason: Such simple calls to action only waste the space. They are a NO-NO
    in copywriting. When you will be more experienced don't forget to approach
    better this aspect. It's an important one and you need to learn how to
    write a good call to action.
   
    Rule # 8. Use at maximum the advertising space you buy. For example, if you
    buy a 7-line ad space, then write a 7-line ezine ad, not a 6-line ad.
   
    Reason: You need to grab the reader's attention and you can do it only by
    revealing as many benefits as you can. If your ad tells almost nothing, you
    will get the some in exchange: almost nothing!
   
    Rule # 9. Use a service that shortens the link to your website and works like an
    ad tracker at the same time.
   
    Reason: You save advertising space by using shorter links and you also track
    the results of your advertising campaign. By analysing the results, you will be
    able to improve your future actions.
   
    Rule # 10. Write more versions for your ezine ad and ask your relatives,
    colleagues or friends which one grabs their attention and makes them click on
    your link.
   
    Reason: No one is able to write the best ad on the spot. Even the best
    copywriters write more ads and test them to see which one is better.
   
    Forget about excuses like "I don't know how" and "I don't have time". Start
    RIGHT NOW to write your own ezine classified ads and you won't regret it!
   
    To Your Success!
    Adrian Jock
     ===================================================      Adrian publishes Ezine Advertising Info Newsletter, an ezine dedicated to
     help ezine advertisers succeed. To read recent issues or subscribe free to 
     his ezine,  visit his Ezine Advertising Info Blog.

    
     If you want to use a professional service for placing your ezine classified ads,
     Adrian recommends you ADS HOME Ezine Classified Ad Co-op.
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